Alexandra Lugo

Analytics & Data Science | NYU 2026

Turning complex data into decisions people actually use.
Client-Facing + Cross-Functional + Business-Aware

About Me

Hey there! I'm Alexandra, a May 2026 NYU Data Science graduate. I love finding the story hidden in the numbers. Unlike the stereotypical analyst stuck in a cubicle, I thrive in roles where I can collaborate across teams, communicate insights to non-technical stakeholders, and drive business impact.

What makes me different? I'm a technical translator. I can build ML models and wrangle messy datasets, but I'm equally comfortable presenting findings to executives or working directly with clients to solve their problems. My background spans GenAI document-intelligence work at Pfizer, enterprise data governance at Sallie Mae, AI model training and evaluation, and real estate analytics—all united by a passion for making data accessible and actionable.

I'm fluent in English and Spanish, conversational in Mandarin, and always eager to learn. Right now, I'm building document-intelligence pipelines (OCR, RAG, LLM-powered Q&A) as an AI Document Intelligence Extern at Pfizer, and evaluating agentic AI models as a Data Scientist AI Training Expert at micro1.

What I'm looking for: Data analyst or insights roles—especially within media, music, and culture—where I can blend analytical depth with data storytelling, cross-functional collaboration, and business strategy.

Featured Projects

Real-world data science work that drives business decisions

In Progress — 2026

Cultural Pulse Predictor

Python & Airflow NLP / Time-Series Spotify & Reddit APIs

Building an end-to-end, production-grade ML pipeline that ingests real-time data from Spotify charts, Billboard, Reddit, TikTok trends, and news headlines to predict emerging artists and cultural moments before they break mainstream. Features engineered from audio characteristics and social signal velocity detect organic vs. artificially accelerated momentum.

Impact: Full-stack ownership — pipeline architecture, feature engineering, ML modeling, and dashboard deployment.

Streaming vs. Theatrical Analytics

Tableau Dashboard API Integration Business Strategy

End-to-end analytics pipeline analyzing 530 films (2019-2024) using TMDb API, SQL, and Tableau. Discovered Action films achieve 2,437% ROI theatrical-only, while Crime films gain 582% from streaming releases.

Impact: Insights could inform $10-50M release windowing strategies for major studios. View Live Dashboard →

Regional Music DNA

Data Pipeline API Integration Geospatial

Analyzed regional music preferences across major US cities by integrating Spotify Web API, Last.fm API, and US Census data to identify geographic patterns in musical taste.

Impact: Enables hyper-local marketing strategies for streaming platforms and concert promoters.

Sallie Mae Data Governance
Enterprise Work

Enterprise Data Governance @ Sallie Mae

Cross-Functional API Integration Fortune 500

Supported Chief Data Office in implementing enterprise-wide data governance initiatives. Built Python API integrations and enhanced metadata accuracy in Alation.

Impact: Strengthened data accessibility and decision-making across the organization.

GA4 E-Commerce Business Insights

SQL Analysis BigQuery Customer Analytics

SQL-based analysis of Google Analytics 4 e-commerce data (270K users, $362K revenue) uncovering critical retention crisis: 93.6% customer churn after first purchase. Analyzed cohort behavior, marketing attribution, and revenue drivers to deliver actionable recommendations.

Impact: Identified $17.7K+ revenue recovery opportunity through Month 1 re-engagement campaigns and optimized marketing channel allocation.

Cookie Cats: A/B Test Analysis

A/B Testing R Programming Statistical Analysis

Analyzed 90K mobile game players to test gate placement impact on retention (Day 1: 44.8% vs 44.2%, Day 7: 19.0% vs 18.2%). Used bootstrapping and statistical testing in R to determine optimal player experience strategy.

Impact: Provided data-driven recommendation on feature placement affecting user retention. View Full Analysis →

Image Classifier with Transfer Learning

Deep Learning Computer Vision AWS

Built image classification model using transfer learning (ResNet18 & VGG13) to classify 102 flower species with 60%+ accuracy. AWS Scholarship project.

Skills: PyTorch, Transfer Learning, GPU Optimization.

Altristotle Custom LLM
MIT RAISE Create-a-Thon

Altristotle — Custom LLM for Student Learning

LLM Fine-Tuning Ollama EdTech

Built a customized LLM that guides students toward solutions through Socratic questioning rather than providing direct answers, designed for underfunded schools. Developed during the MIT RAISE Create-a-Thon (SureStart program) and deployed locally on GPU-supported environments for real-time interaction.

Skills: Python, Ollama, WebUI, LLM fine-tuning.

Skills & Tools

I'm not just a tool collector—I use these skills to solve real business problems

Data Analysis & Visualization

  • Python (Pandas, NumPy, Matplotlib, Seaborn)
  • SQL & Data Warehousing (Snowflake)
  • BI Tools (Tableau, PowerBI, Looker)
  • Statistical Analysis (A/B testing, regression)

Machine Learning & AI

  • ML Frameworks (Scikit-Learn, TensorFlow, PyTorch)
  • Techniques (Classification, clustering, deep learning)
  • AI Development (LLM customization, transfer learning)
  • Specialties (Image classification, NLP)

Cloud & Data Engineering

  • Cloud Platforms (AWS, Google Cloud Platform)
  • Data Tools (Alation, dbt, API integration)
  • Version Control (Git, GitHub)
  • Programming (Python, R, Java, SQL)

Collaboration & Communication

  • Stakeholder Management
  • Cross-Functional Teamwork
  • Data Storytelling
  • Languages (English, Spanish, Mandarin)

Certifications

Google Data Analytics Professional Certificate AWS Machine Learning Scholarship

Let's Connect

Seeking data analyst / insights roles in media, music, or culture — available immediately.